Web3 infrastructure platform Our Happy Company has announced their inaugural product, OurSong — a social commerce mobile application designed to enable digital creators to monetize their content and cultivate their communities via nonfungible tokens (NFTs) — will utilize Circle’s established payment infrastructure to drive demand in the creator economy.

Our Happy Company was incorporated in July 2018 by globally renowned musical artist John Legend — the company’s chief impact officer — alongside several pioneering tech entrepreneurs, including co-founder and CEO of KKCompany,  Chris Lin, co-founder of Twitch and Kevin Lin, among others. The platform launched OurSong, its first product offering, in February to moderate fanfare.

In the official press release, Chris Lin, CEO of Our Happy Company, revealed their intentions to “democratize NFTs for the masses.” According to Lin, this mission “starts with one of the biggest challenges for first-time users: overcoming a complicated process to buy your first digital collectible.”

“By bringing Circle’s infrastructure into OurSong, we’re making creating or buying your first NFT as simple and straightforward as purchasing a digital album or placing your next delivery order.”

Built upon the Ethereum-based multi-token standard ERC-1155, the marketplace facilitates the buying, trading and exchange activities of NFT cards known as Vibes via its native digital asset OurSong Dollar (OSD). Users can then purchase an array of NFTs listed on the marketplace, bypassing traditional fiat methods of debit or credit cards.

Related: Grammy-winner John Legend launches new music and art NFT platform

Portraying a user interface akin to that of TikTok and other bottomless-scroll social platforms, OurSong provides a curated list of topics specialized for the user’s engagement preference, while also offering a beta augmented reality function for the asset owner.